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This web site invisiblehouse.org states the following, "Do what thou wilt shall be the whole of the Law." We noticed that the website also stated " The Invisible House Society is a Thelemic organization founded with the primary objective of initiating and training students in Hermetics." It also said " The system of instruction includes the many branches of Magick and Mysticism and follows the course curriculum based on the grade structure of the A A Argon Astrum. Love is the law, love under will." The header had invisible house as the highest ranking optimized keyword. It is followed by thelemic, hermetics, and magick which isn't as ranked as highly as invisible house. The next words invisiblehouse.org used was mysticism. initiation was included but might not be understood by search engines.